Research point
The history of typography, printing and reading are all linked; what else can you find out about this history that you find interesting? Perhaps you are interested in a particular era, form of typography or particular area of reading. It might be a wide subject such as the history of the alphabet, or something very specific such as the use of typography in Film Noir, comics or American crime novels.
Undertake some secondary research to find out more, taking notes along the way and collecting examples for your visual diary.
First of all, I started looking for fonts and inspiration on Pinterest.
Then at the same time, was looking online for the history of Typography.
I have found this really cool and interesting video
on this video I have learnt a little bit about the history of fonts and how it developed.
Then I was thinking how about the psychology of typography! So I looked for some information on this idea and came across this website -
I learnt more about why to choose each font and what each font is telling us -
Serif font psychology - "...serif fonts promote feelings of class and heritage, making them ideal when you want to create a company that feels “established”. Due to their classical nature, serif fonts carry feelings of trust and respectability, making them perfect for brand identities that revolve around authority and grandeur."
Slab serif font psychology - "...They’re associated most frequently with confidence, solidity, and a sense of bold attitude."
Sans serif font psychology - "...Sans serif fonts are clean, modern, and engaging. They’re used by brands who want to demonstrate a straight-forward, simple, and no-nonsense attitude. When it comes to typography in logo design, sans serif solutions indicate a sense of honesty and sensibility. There are no decorative elements distracting the eye or clouding the message."
Script font psychology - "Script fonts are generally a lot fancier than their serif counterparts. They’re intended to provoke ideas of femininity, elegance, and creativity, thanks to their hand-written nature. If you want to make your company feel more personal, and improve your chances of earning that all-important customer affinity, then script typefaces could be the perfect option. However, it’s important to make sure that the script you choose is legible."
Modern font psychology - " “Modern” typography sounds like it should be the most futuristic of the bunch. However, the truth is that it’s been around since the eighteenth century. Designed to be simple and legible, modern fonts come with thin and thick transitions in the strokes between letters, and they can also have thin horizontal serifs."
Display and decorative fonts - "Finally, if you’re looking for typography logo design inspiration, you can’t get more creative than display or decorative fonts. These are unique, and sometimes customised typefaces that are far removed from the norm, and used most frequently in logos. Highly unique and stylised, these fonts add personality to your business, but it’s important to consider the emotional response your audience will have to them carefully before you commit to a specific choice."
I have also learnt some important notes as - How to choose typography in logo design-
Step 1: Clarify the identity of your brand
Step 2: Identify your target audience
Step 3: Consider what your competitors are doing
Step 4: Keep your choices simple and timeless
Step 5: Think about how your logo will look in different media
That was a good starting point for understanding better Typography and its kinds.
Then I wanted to get a little bit more into details so I was exploring typography and art into history to see if there is a specific era of style I'm more attracted to.
from that article i could learn a lot! but the most interesting part I have learnt was to find this amazing legendary artist - Alan Kitching.
I am fascinated by his approach and his Old-School way of creating typography.
If I could choose an era or type of typography I would have chosen his way.
I think this is quite genius, what he does, and I would like to try to work in this upcoming chapter by hand in some ways...
I also was fascinated by the project he have done with Monotype on this video!