The Brief
The Chance Housing Association has been set up to try and help first time buyers (audience) get
onto the housing ladder (aim)
and they want you to develop a brand image for their stationery.
It is important to them that the Association is seen as being different from the other local housing associations – more modern, more helpful and definitely welcoming to young people wanting to buy a house.
They want to use their logo on their letterheads and office stationery and it will also be used somewhere on the sheets that hold the property details. It also needs to be reproducible in the local newspaper and professional trade magazines. (mockup)
What to do
• Research other housing associations’ and estate agents’ styles.
Look at other publications designed for a similar audience.
This information should help you identify as much what you don’t want to do as what you do.
• If this was a real job you would need to visit the housing association’s offices and website, if it has one, to see how many decisions they have already made – for example they may have painted their sign silver and dark blue and used a particular font.
As the designer you may want to continue with and develop those decisions or change them.
• Using just typography sketch up some designs.
You want to come up with at least three initial ideas to show the client.
In this instance you can decide which one you think works best to further develop.
• Mock up a letterhead and business card using the logo and house brand.
Look in you local newspaper and mock up an advertisement to fit in the paper.
Measure the space carefully remembering to leave sufficient margins so your text isn’t cramped. Photocopy in black and white onto cheap paper – does your logo still work?
Have any fine lines got lost?
Are the differences between colours still discernable?
• Show your designs to your friends and family. What is their feedback?
• If you need to, go back and adjust your artwork.
If all is well make up a presentation pack to show the client – in this instance your tutor.
Keep all your work and record the process in your learning log.
Mockups
• Mock up a letterhead and business card using the logo and house brand.
Look in you local newspaper and mock up an advertisement to fit in the paper.
Measure the space carefully remembering to leave sufficient margins so your text isn’t cramped.
Some links I have used to get inspiration for the letterhead layout
dimensions 215 x 280 mm + A4
Some links I have used to get inspiration for the Business card layout
dimensions - 3.5 x 2 inches
Some links I have used to get inspiration for the magazine ad
Some tutorials I have used for creating my mockups
Process of making the letterhead
Process of making the letterhead
Process Newspaper Ad
Final Mockups
Photocopy in black and white onto cheap paper
– does your logo still work?
Have any fine lines got lost?
Are the differences between colours still discernable?
I'm so happy with the cheap black and white photocopy print, it is defiantly clear and looks good!
Feedback
• Show your designs to your friends and family. What is their feedback?
My family and friends loved it! they all have said how the branding method have complimented the brand and the aim and audience, I was pretty happy with the results since it was a task I did take very seriously.